Safe and Gentle hair Color
Pravana offers hair color products that are safe, gentle on your scalp and locks, 100% cruelty-free, and vegan-friendly.
Vibrant Colors with 100% Grey Coverage
ChromaSilk hair Color by Pravana provides vibrant yet natural-looking colors with 100% grey coverage. It has a low-level ammonia formula with hydrolyzed silk and keratin amino acids to drive the stain deeper into the hair fibers.
Extensive Grey Coverage
Pravana hair color offers some of the highest grey coverage available today. They have a variety of semi-permanent and demi-permanent shades that provide 100% grey coverage. Stylists can choose from various formulas to effectively cover even grey-colored locks.
No Smell and Complete Hair Care Lineup
Pravana hair color stands out by lacking an overwhelming chemical scent. It is formulated with low fragrance levels for an enjoyable color appointment experience. Pravana also offers a complete lineup of shampoo, conditioner, and hair products tailored towards maintaining healthy locks post-coloring sessions.
Non-Damaging and Award-Winning Colors
ChromaSilk permanent creme hair colors by Pravana offer non-damaging color options. Their VIVIDS creative colors have won multiple awards and received stylist endorsement. PURE LIGHT lighteners and THE PERFECT BLONDE toning line are developed explicitly for blondes to avoid brassiness or yellow tones in their locks.
No Harmful Chemicals and Eco-Friendly Packaging
Pravana hair products are free from sulfates, parabens, and phthalates. They are safe for color-treated locks and come in eco-friendly packaging. The sulfate-free shampoo and conditioner preserve color for longer.
Long-Lasting Color
Pravana hair colors are designed to have long-lasting features. Their specialized formulas help keep your color looking stunning and vibrant.
Affordable Beauty Solutions
Pravana Hair offers a comprehensive array of beauty solutions. From permanent creme hair colors to styling and aftercare products, they are ideal for salons looking to expand their business and clientele. Pravana offers an effortless switch from any current hair color line through their S.T.E.P. Up program, which provides rollback pricing and tube-for-tube exchange.