Mielle Hair Oil Becomes More Popular With White Women After a TikTok Video

An internet video that went viral on TikTok has made it more difficult for Black women to locate hair oil designed specifically for their oily locks, and many fear the brand might alter its formula to cater more towards a white audience.

Mielle rosemary oil controversy

This controversy is another example of white influencers appropriating spaces and trends initially meant for people of color.

Monique Rodriguez

Monique Rodriguez established her company after suffering an unexpected loss and turned to social media to connect with other women about beauty and haircare.

Mielle Organics’ Success

Mielle Organics was launched by Monique Rodriguez and Melvin in 2014 and quickly gained international success thanks to Procter