Engaging the Mobile-First Audience
Hollywood hair Bar’s natural hair growth products successfully engaged their mobile-first audience with the help of The Snow Agency – an Attentive Elite Partner – and Attentive’s SMS powered by Attentive solution.
Automated Messages with Remarkable Success
The brand implemented various automated messages, including welcome and abandoned cart reminders, which outperformed other forms of computerized emails in revenue growth.
It’s All in the Styling
Hollywood hair Bar founder Tiffany Dean created her company to address the need for products that stimulate natural hair growth. As a leading Black-owned beauty brand, Dean has built a loyal ” Barbz ” community passionate about her natural hair growth product line.
Collaboration for Success
With the collaboration of Attentive Elite Partner The Snow Agency and text message advertising technology, Hollywood Hair Bar launched an effective text program within two weeks and achieved a positive return on investment (ROI).
Hyper-Targeted Segmentation and Personalization
Attentive’s seamless integration with Shopify allowed the brand to leverage visitor behavior and rich data for hyper-targeted segmentation and increased message personalization. Their text message campaigns, called Journeys, engage shoppers at critical moments throughout the customer lifecycle, resulting in decreased support tickets and increased loyalty.
It’s All in the Products
Hollywood hair Bar offers high-performance yet cost-effective products that revitalize and regrow hair in 14 days or less. By collaborating with digital marketing agency The Snow Agency and utilizing Attentive’s text program, the brand targeted its mobile-first audience with personalized content through one-click journeys that complete customer lifecycles.
Effective Triggered Messages
Hollywood hair Bar’s most effective triggered messages include welcome messages that offer incentives to new subscribers and abandoned cart reminders, which help convert browsers into buyers. Campaign messages also promote seasonal discounts and other targeted offers.
It’s All in the Tools
Celebrity stylists such as Miley Cyrus, Jared Leto, Madonna, Dakota Johnson, Margot Robbie, and Priyanka Chopra Jonas swear by the tools they use for perfect hair. Hollywood Hair Bar shares the top 20 products to achieve Hollywood-worthy locks.
Reaching the Target Audience Efficiently
To efficiently reach and engage their African-American target audience, Hollywood Hair Bar partnered with Insense UGC Marketplace to find high-quality user-generated content creators and influencers. This allowed them to utilize Creator Licensing or paid ads effectively.
It’s All in the Attitude
Two years ago, celebrity fashion stylist Tiffany Rose Dean launched Hollywood Hair Bar as an all-natural product line for regrowing and revitalizing hair. Despite the challenges of the coronavirus pandemic, Dean’s product line consistently experienced increased sales. With the SMS powered by the Attentive platform from The Snow Agency, Hollywood Hair Bar created tailored campaign messages and Journeys to provide a more personalized experience for their Barbz audience.
