Grey hair requires extra special care to keep it looking its best, whether color-treated or natural due to age. An excellent shampoo to reduce grey hair is vital in maintaining vibrant strands. Plenty of purple shampoos are designed to minimize brassiness in gray, silver, and white hair. We consulted experts and selected our top choices, which all cost less than $40.
Shu Uemura Yubi Blonde Anti-Brass Purple Shampoo
An intense deep-pigmented purple shampoo designed for blonde hair that effectively combats brassiness and yellow tones. Enriched with violet dye and Japanese White Peony flowers, this anti-brass purple shampoo gently cleanses while toning and moisturizing hair fibers for a luxurious, glossy finish. This paraben-free shampoo helps maintain cool blonde hues and prevent brassiness for lasting results. Violet pigments formulated using exclusive Japanese Cool Pigment technology penetrate deeply into hair fibers to neutralize brassiness and unwanted yellow undertones for long-term success. Japanese White Peony flowers are sustainably harvested in the Niigata Mountains and require 15 years for one flower to be collected as an ingredient in purple shampoos. It symbolizes purity and must be selected by hand; for optimal results, use walnut-sized amounts on the scalp before massaging with fingertips before rinsing off.
Joico Color Endure Violet Shampoo
Sulfate-free shampoo that gently cleanses to maintain incredible blonde, highlighted, bleached, or gray hair. This purple shampoo effectively neutralizes brassy and yellow tones with high levels of violet dye for longer-lasting salon-enhanced blonde hues. Water is the cornerstone of our formulations and helps soften hair without stripping it of essential moisture. At the same time, exotic Coconut Oil and Tahitian Gardenia Flowers offer deep hydration, shine, and frizz control. In addition, the Multi-Spectrum Defense Complex with Green Tea-derived antioxidants and UV protectors protects cool blondes against color fade or tonal change by safeguarding their integrity. This shampoo is sulfate-free, meaning that its formulation does not include the two key sulfates (Sodium Lauryl Sulfate and Sodium Laureth Sulfate) that can further damage damaged locks, tighten or itch hair, fade color faster, or strip already damaged locks of color faster. Gentle enough for daily use or twice weekly when combined with Color Endure Violet Conditioner for the best results.
Redken Color Extend Silver Toning Shampoo
Redken Color Extend Graydiant Shampoo is an innovative cleansing care enriched in gray pigments designed to give white and grey hair its vibrant shine. Its violet-toning action neutralizes unwanted yellow tones instantly, making strands brighter while strengthening and nourishing the cuticle for more excellent elasticity, resulting in a more vibrant grey hair payoff. This unique formulation contains customized violet pigments and Citric acid to tone, brighten, and transform grey hair to achieve firmer and softer strands that last twice as long. For optimal results, use it 1-2 times each week. Lather your wet hair, lather up, and rinse. For optimal results, use Color Extend Silver Conditioner afterward.
Philip Kingsley Pure Silver Shampoo
Whether you dyed your blonde tresses silver with dye or are going grey naturally, violet-tinted shampoos help your strands remain in peak condition. Soft purple pigments help counteract brassy orange tones and scare away yellowish ones, while the moisturizing complex softens and hydrates your locks for ultimate strand health. Plus! No sulfates here either, so as not to strip any color from your locks! Pair this shampoo with Philip Kingsley Pure Silver Conditioner, which contains UV filters so your locks remain protected against sun damage!
Leah has an extreme passion for hair care products and believes a good day begins with choosing them wisely, seeing her locks as the ultimate fashion statement.
