Sally Beauty’s Primary Revenue Stream
Sally Beauty dominates the market in hair coloring, with consumers dyeing their locks four to five times annually.
Introducing Studio by Sally
Studio by Sally is a teaching salon concept launched this year, offering lessons on self-hair color and styling for $40 at neighborhood shopping centers.
An Impressive Selection of Beauty Products
Sally Beauty Supply stocks many professional-level beauty products, including vibrant brights and root touch-up hair colors. They also offer hair-care items, such as shampoos and conditioners, styling tools, makeup, and nail polish.
Expanding Opportunities during the Pandemic
Sally Beauty Supply has seized growth opportunities during the pandemic by catering to independent stylists running small businesses from home. DIY coloring techniques have also become popular, driving up sales.
Revitalizing Successful Brands
Zielinski Design Associates has played a crucial role in revamping Sally Beauty’s successful brands, providing brand development, packaging design, and digital marketing efforts.
Knowledgeable Employees
Sally’s employees are licensed cosmetologists who offer expert advice to customers. They can assist with inquiries, give pep talks during mishaps, and help customers make cost-effective purchases.
The Studio by Sally Experience
Studio by Sally offers a personalized shopping experience guided by licensed stylists who help customers select and mix hair colors. Store associates receive extensive training on the process.
Giving the Best Value
Sally Beauty offers affordable prices on a wide range of styling products, including hair dye kits, flat irons, and extensions.
Sally Beauty’s Marketing Success Story
Sally Beauty recently launched a marketing campaign inspired by Gen Z’s desire for vibrant hair colors. Their new slogan, “Be Authentically You,” has resonated with customers. Positive feedback for their selection of professional-quality hair colors and bonding products has been received.
Studio by Sally: Hair Color at Home
Studio by Sally is Sally Beauty’s latest offering, providing customers with educational hair color kits for at-home use. Each kit includes gloves, professional-grade coloring products, and an educational booklet.
Salvation for Time-Pressed Individuals
Studio by Sally is the perfect solution for those who can’t visit salons regularly for touch-ups. The kits contain conditioners to maintain the newly colored hair and come in various shades to suit individual styles.
