Bleach
Bleaching your hair to platinum blonde requires multiple sessions. Start by purchasing a bleaching kit with hair color remover. Mix the bleach and developer in a well-ventilated area. Apply the mixture from roots to ends and leave it on for 45 minutes. Rinse with cool water to preserve moisture.
Once you achieve platinum blonde, use a toner like Ugly Duckling for 10-20 minutes. Follow with a deep conditioner to maintain hair health.
Toning
Maintaining an icy blonde color requires toning. Blue toners counteract orange undertones. Use a bowl and tinting brush, and choose Herbatint dye. Wear gloves and an old towel. Try the INSTAFIX Brass Banisher or Platinum Pop toners. Use Ugly Duckling toning shampoo and conditioner to protect strands.
Dye
You can use professional or box dye to dye platinum blonde hair at home. Make sure your scalp is grease-free before applying the paint. Avoid heat styling after coloring. For best results, consult a professional stylist.
Maintenance
Maintaining platinum blonde hair requires care. Avoid tight ponytails and limit washing and brushing. Use nourishing conditioner and weekly deep conditioning treatments. Minimize heat styling and use wide-tooth combs. Rinse with cold or lukewarm water. Use purple treatments to combat brassiness. Schedule toning gloss or glaze appointments to maintain color.
