Body is considered unsightly and unhygienic. For many women, shaving is a way to protect themselves from being mistreated or perceived as an insecure or even unprofessional person. Thankfully, recent campaigns to change the way we see women’s body hair have been very successful. In a campaign called Project: Body hair, a crowdsourced campaign to help make shaving more accessible to women, the Billie ad broke this taboo. The ad features diverse models baring their armpits.