Alterna’s Commitment to Natural hair Care
Alterna hair products are free from additives and harsh ingredients, ensuring a natural, unblemished appearance. The brand uses premium ingredients in its high-performance formulations to deliver exceptional results.
Start Your hair Care Routine Right
Begin your day by cleansing your hair with Alterna’s gentle shampoo, providing a solid foundation for healthier locks. Follow up with a luxurious hair masque with exotic ingredients to treat and nourish your strands.
Caviar Collection: Enriched, Healthy Hair
Premium Ingredients for Optimal Nourishment
Alterna’s Caviar Collection offers a wide range of care, treatment, and styling products, all designed to give your hair an enriched, healthy appearance. These products utilize natural, eco-certified ingredients without sulfates, parabens, or harsh chemicals.
Caviar Anti-Aging Collection for Vibrant Hair
The Caviar Anti-Aging Collection by Alterna harnesses the power of omega-3 fatty acids to promote healthier, shinier, and more vibrant-looking hair. This collection also contains a red clover densifying complex and the proprietary Age-Control Complex to combat the effects of time, weather, and daily stress on your hair strands.
Volume and Smoothing Solutions
Within the Caviar Collection, you can find volumizing shampoos, smoothing conditioners, and an anti-frizz multi-styling air-dry balm. These products help add volume to fine hair, smooth out frizz, and reduce drying time without weighing down your strands.
Bamboo Collection: Strength and Color Protection
Salon Quality Hair Products
Alterna’s Bamboo Collection offers salon-quality hair products free from harsh ingredients. Their Color Hold technology protects against color fade, while certified organic bamboo extract strengthens each individual strand for healthier, more robust locks.
Repair and Nourish with Kendi Oil
The Bamboo Collection also features Kendi Oil, which provides essential fatty acids to repair damage, reduce inflammation, and maintain a healthy scalp environment. These products are suitable for all hair types and do not contain sulfates, parabens, or synthetic colors.
Hemp Collection: Nourishment and Strengthening
Renew Your Scalp with Hemp Treatment
Alterna’s Hemp Collection offers the Renewing Scalp Care Hemp Leave-On Treatment, packed with hemp oil to support a healthy scalp and stimulate hair growth. This treatment provides essential fatty acids and nutrients to nourish your tresses.
Styling Solutions for Various Hair Types
The Hemp Collection provides styling products for straight, wavy, and curly hair types. Hemp seed oil helps balance moisture levels and protects against styling-induced environmental stresses. These products also feature natural botanicals and ancient Eastern extracts to strengthen your strands, reduce breakage, and prevent future damage.
Life Collection: Vegan Formulation for All Hair Types
100% Vegan-Formulated Hair Care
The Life Collection from Alterna features shampoo, conditioner, dry shampoo, and air-dry balm that are 100% vegan-formulated. These products avoid sulfates, parabens, sodium chloride, formaldehyde, phthalates, synthetic colors, mineral oil, gluten, petrolatum, and DEA, TEA, or PABA.
Eco-certified ingredients for Balanced Locks
Alterna’s Life Collection is made with eco-certified ingredients such as bamboo, hemp seed, white water lily, and ginseng to provide optimal balance in your hair. The collection is color-safe, allowing you to maintain vibrant hair color.
Ten Collection: Rebalance and Nourish
Key Ingredients for Stunningly Healthy Hair
The Ten Collection by Alterna contains ten key ingredients to rebalance and nourish your hair, resulting in stunningly healthy locks. This collection includes shampoo, conditioner, and masque that are gentle on all hair types.
Natural and Gentle Cleansing
Alterna hair products in the Ten Collection are sulfate-free, providing gentle yet effective cleansing for your strands and a healthier scalp. Choose a volumizing shampoo to stimulate thick, full strands, or use a moisturizing conditioner with the exclusive Age-Control Complex for fine tresses. The Ten Collection also offers hair spray and mousse for sleek and silky finishes.
White Truffle Collection: Luxury Hair Nourishment
Luxury Ingredients for Hair Rejuvenation
The White Truffle Collection combines luxury ingredients, including Champagne grape seed oil, Caspian Sea Caviar Extract, and rare botanicals like Mediterranean arnica flower and Arabian Frankincense. These products are designed to rejuvenate every hair follicle and scalp.
Intense Conditioning with HASK Orchid and White Truffle
The HASK Orchid and White Truffle Moisture Rich Conditioner from the White Truffle Collection provides intense deep conditioning, strengthening your hair, taming frizz, and restoring moisture to dry strands. This unique formula is free from sulfates, parabens, silicones, phthalates, and drying alcohol.
About Alterna Hair Products
Clinically Tested and Stylist-Approved
Alterna hair products undergo clinical trials at Henkel’s test salons before being approved for market launch. The brand also trains stylists and industry professionals to ensure the best results.