Though attitudes towards caring for curly hair have improved, many still struggle with finding an effective hair care routine. Enter LUS (Love Ur Self) Brands, a Toronto-based company created by entrepreneur Sahar Saidi. The company offers tailored formulas for wavy, curly, and kinky/coily hair types to cleanse, condition, and enhance curls. Their simple three-step system includes a shampoo, conditioner, and All-in-One product for an effortless experience.
Product Description
LUS (Love Ur Self) Brands hair Care Line has a 3-step system comprising shampoo, conditioner, and leave-in cream. This line emphasizes natural curls while reducing frizz and breakage. It contains panthenol, which improves moisture retention and decreases protein loss. These products are made in Canada and are free from sulfates, silicones, and synthetic dyes. They are also vegan- and cruelty-free, suitable for all curl types, and without added fragrance.
Ingredients
LUS | Luv Ur Self offers an effective yet gentle three-step system designed to hydrate and define curls. The shampoo, conditioner, and all-in-one leave-in product are created explicitly for this purpose. Made in Canada, these products are vegan- and cruelty-free. The shampoos are free from sulfates, silicones, parabens, propylene glycol, mineral oil, DEA, and phthalates. They are enriched with natural avocado, argan, olive oils, and glycerine for moisture retention. Irish Sea Moss is included for hydration, while panthenol increases hair elasticity and reduces breakage.
Sulfate-free
Unlike other shampoos that contain sulfates, LUS Brands’ shampoo is gentle on your hair and won’t strip away its natural oils. The shea butter and moringa oil ingredients provide hydration for curls, while panthenol improves flexibility and reduces breakage. These shampoos are also color-safe.
Vegan
LUS Brands (Luv Ur Self) is a Canadian, BIPOC-owned company that offers products catered to all curly hair types. Their three-step system includes shampoo, detangling conditioner, and all-in-one styling products. They are cruelty-free, vegan, and free from sulfates and silicones. These products are manufactured in Canada without harsh chemicals such as DEA, mineral oil, propylene glycol, phthalates, and synthetic dyes.
Cruelty-free
For those looking for cruelty-free options for curly hair, LUS Brands is a great choice. They are committed to providing solutions for all curly hair types and are cruelty-free and vegan. They do not contain sulfates or silicones.
Hypoallergenic
LUS offers a fragrance-free range for kinky, curly, and wavy hair textures. Their products are sulfate-free, color-safe, and vegan. They are also hypoallergenic, making them suitable for individuals with sensitive skin or allergies.
Gentle Shampoo
LUS Brands’ gentle shampoo is sulfate-free and made with shea butter and moringa oil. It detangles and moisturizes strands without leaving them greasy or oily. It is vegan-friendly and Leaping Bunny-approved. Available on the LUS website for $16.
