New Wash – The Future of Shampoo

Michael Gordon, one of the co-creators of the ground-breaking (and Refinery29 favorite) Hairstory collective, created a new wash to change the future of shampooing. A revolutionary cleansing cream that replaces shampoo and conditioner and leaves your locks soft and healthy, the new wash revolutionizes how we wash our hair today.

No Detergents

Shampoo rinsed down the drain can pollute waterways and threaten aquatic life. Still, New Wash’s biodegradable formula is safe for marine life and offers an eco-friendly alternative to traditional bottles. The biodegradable formula reduces the chemicals that enter your drain using 63% less plastic than standard shampoo bottles.

No Sulfates

Sulfates create the foaming lather found in many shampoos and cleaning products. Still, they can also strip hair of natural oils, leading to dryness, itchiness, and lack of shine. New Wash is an all-in-one hair and scalp cleaner designed to be safe for both hair and scalp health. As both cleanser and conditioner are in one, New Wash saves time and money! It features shea butter and camellia oil to hydrate strands, leaving them soft and healthy.

No Silicones

Hairstory’s “no-poo” cleanser, New Wash, is free from silicone agents found in other two-in-one formulas to soften hair. Silicones can create a protective shield around your strands, smoothing and locking out humidity, but may cause build-up that is hard to remove. New Wash contains no silicones or fragrances like peppermint and tea tree to tingle the scalp and balance oil glands over time.

No Parabens

Hairstory’s natural, organic products promise soft, tangle-free locks with longer intervals between washes. New Wash is available in three variations to meet the individual needs of each customer: original cleansers detangle and condition, while rich variants add moisture replenishment as well. The company has committed to sustainability and ethical manufacturing practices by switching its packaging format from rigid bottles to reusable pouches that use less plastic while producing 18% less greenhouse gas emissions than conventional bottles.

No Animal Testing

Hairstory created New Wash to disprove the myths surrounding shampoo. They offer a conditioner-and-shampoo combination that revitalizes and softens damaged locks caused by detergents, bleaches, harsh chemicals, or heat styling. New Wash leaves your locks tangle-free while helping your scalp’s natural oils recover and regrow. They formulated their product without parabens, phthalates, SLS/PEGs/Propylene Glycol/mineral oil/TEA/DEA/MEA, and animal testing.

New Wash offers three varieties to meet your haircare needs online, making ordering hassle-free. Its resealable pouch will save time, money, and space in your shower!