Mindy McKnight of Cute Girls Hairstyles on YouTube (5.6 million subscribers) is expanding her inclusive haircare line by teaming up with Maesa to launch an anti-dandruff collection that features six products designed to treat, nurture, and care for strands from root to tip. This pH-optimized, dermatologist-tested line features six items intended to target any possible symptoms associated with dandruff.
Cleanse
The brand’s shampoos and conditioners provide skin cleansing benefits while helping prevent breakouts by dissolving excess oil. Their shampoos contain antibacterial, probiotic ingredients to promote healthy scalp environments, while their conditioners include eucalyptus oil and shea butter to soften strands for an effortless finish.
The line also offers a hairspray to hold the style and add volume, as well as several dozen product SKUs that span multiple categories like hot tools, brushes, and accessories – all cruelty-free products made of vegan materials. This beauty brand stands out as one of the most inclusive options, thanks to its founder being an influential YouTube influencer and mother of six, who also happens to be Walmart’s first brand created by an online influencer. Their products feature clean formulas free of sulfates, parabens, phthalates, and mineral oil, as well as an exhaustive no-no list including ingredients like niacinamide, jojoba oil, aloe vera extract, and acai fruit extract – perfect for every skin type!
Hydrate
Using a unique blend of argan oil and other oils to penetrate hair strands and deliver moisture, this treatment keeps your strands soft and smooth while helping prevent breakouts caused by excess sebum production and defrizz the scalp. Mindy McKnight has expanded her inclusive hair care line this year with new offerings designed to work for all textures and styles, incubated by Bain Capital-owned firm Maesa and launched at Walmart in 2020. There’s something available for every woman, no matter what her hair needs!
The brand expansion includes bath and body products with its Now
