Hair Color Trends for 2020

Whatever your hair color, there’s sure to be a flattering trend this season that you can embrace. From strawberry blonde hues like Dua Lipa’s to rich red tones, there will surely be something perfect to complement your personal style!

Warm Blonde

Warm blonde shades offer a natural, sun-kissed look for hair colorists looking for an easy, low-maintenance solution. Warm blonde is easy to maintain, perfect for first-timers, and refreshing existing colors.

Before switching to blonde, consult your colorist about finding a shade that complements your skin tone. Ash and platinum tones work well with cooler skin undertones by cutting down brassiness, while warm techniques like honey strawberry or golden blonde suit warmer complexions better. Keep your blonde locks looking fresh with Instant Root Revival Spray dry shampoo that refreshes roots between washes and our Purple Masque, which restores moisture while fighting color fade!

Ginger Spice

Geri Halliwell made an impactful style statement with her fiery red locks in the late ’90s, inspiring many women to emulate them. Recently, however, an understated version of the ginger color trend has emerged; a reddish shade with brown and red tones looks flattering on all skin tones.

If you want to add some sultry depth to your brunette shade, why not experiment with chocolate ginger highlights? They offer an appealing way of testing deeper red shades without committing. Ask your stylist to create a low-maintenance balayage featuring hand-painted ginger highlights so you don’t need frequent root touchups!

Chestnut Brown

Make an effortless change to your hair color with chestnut brown balayage! This technique gradually approaches the popular ombre trend by layering darker hues into lighter chestnut strands to produce an all-natural transformation.

Chestnut brown highlights can add dimension to dark hair. This stunning shade concept blends deep red tones with warm, coppery tones for an ultra-sophisticated appearance.

Ask your stylist for a chestnut brown somber if you prefer something subtler. This trend takes an indirect approach to ombre coloring by only coloring face-framing pieces for an impressive yet subdued effect.

Mushroom Brown

Mushroom brown is an excellent way for brunettes to lighten their locks a shade without becoming overly blonde. This cool brunette shade pairs perfectly with warm chestnut highlights and neutral tones that complement skin tones beautifully, creating a natural-looking result.

Stylists often turn to mushroom brown balayage to achieve an exquisite, multi-dimensional style. This look features darker mocha roots contrasted with lighter icy blonde strands for a subtle and gorgeous effect.

Clients could also opt for something warmer by opting for a roasted mushroom brown shade with golden undertones and less ashy tones, ideal for low-maintenance hair color solutions that could save them money on regular touch-ups.

Golden Blonde

An exciting new year brings an irresistibly creative urge to experiment with our look, from dramatic red to refreshing blonde hues. At IGK, Salon Soho colorist, Stephanie Brown gives us insight into which shades will become increasingly popular this year –from sunlit blondes and rose-tinted brunettes through to rose-hued brunettes!

Buttery golden blonde hues open in a new tab are a stylish alternative to the more conventional ash blonde tones, according to Brown. Combine golden blonde shades with lowlights or baby lights for the most natural-looking result for darker locks.

For medium blonde hair, try Garnier Olia Shade 8.31, which boasts radiant golden tones and 100% gray coverage. For lighter locks, select Garnier Olia Shade 9.

Silver Blonde

Silver-blonde is an eye-catching hue, ideal for older women looking for high-fashion looks that won’t date them. Wear it as an all-over solid, or add highlights for added dimension. A pale silver hue with dark roots is stunning and remarkable for older women’s hair trends. To maintain its beauty, use purple shampoo every other week and touch up hearts every two or three months.

Add subtle silver blonde highlights with lilac highlights for an alternative approach to this trendy color trend. The Lilac hue is particularly lovely on shorter bobs and adds an edge that complements platinum blonde styles perfectly.