Guy Tang’s Mydentity Hair Color Line

Guy Tang carefully crafts shades that meet his exacting standards, swatching and testing until each hue he creates meets them. He and his team share a vision for changing the hair industry by injecting fun and enthusiasm into salons.

SALONORY is pleased to offer a selection of Guy Tang mydentity hair colors that cater to those with bold mentalities and creative spirits. Find natural and fashionable shades in permanent and demi-permanent formulas.

Natural Ice Series

The Natural Ice Series provides maximum gray coverage with a cool, natural aesthetic. These permanent color series’ icy shades are great for retouching gray areas and refreshing mids and ends or mixing with other mydentity shades to refresh faded hair color or create new tones over pre-lightened locks.

Self-proclaimed hair activist Guy Tang has created SALONORY with bold mentalities and creative spirits in mind. SALONORY proudly provides highly anticipated colors from Guy’s mydentity line and beauty products to nourish and rejuvenate colored locks. Additionally, we carry his Fashion and Signature Series lines and his new Liquid Demi-permanent shades that process in 15 minutes for glossing, enhancing, or toning needs. These liquid formulas come scented with lavender for an enjoyable client coloring experience!

Fashion Series

Guy Tang, known for his iconic hair color designs and incredible fan following of over two million on both YouTube and Instagram, is one of the world’s premier colorists. With over 1.6 million subscribers on both platforms, he calls his followers “hairbesties,” providing educational tools through hair art design that takes 12 hours and involves 14 colors to complete.

Instead of creating his range of products, this self-proclaimed hair activist decided to revitalize Kenra Professional’s existing portfolio with his idea for mydentity, an exclusive collection of pre-blended signature shades in permanent and demi-permanent formulas that reflect ultimate creativity. The Fashion Series includes an array of lovely neutrals and shimmery pinks, but the true star of the line is brunette tones featuring violet hues. Violet adds an eye-catching metallic shimmer that works wonders with brown hair – ideal for face framing and ombre effects! To achieve such rich shades, use mydentity hair developer, which opens the cuticle for maximum color retention.

Signature Series

Guy Tang, an online hair guru and world-renowned colorist, created mydentity to assist his community of hairbesties with creating expressive looks that express themselves through color. This line offers salon-grade permanent and demi-permanent shades like dusty lavender and silver smoke and other multidimensional hues such as inspiring pinks, vivid violets, and electrifying yellows that reflect individual personalities.

Miru-Style X-HP provides superior heat protection up to 450°F while VibraRiche provides extra shine after bleaching and conditioning, even without bleaching! Apply mydentity onto clean, dry hair using a 1:1 ratio between shade formula and permanent developer for optimal results.

SALONORY offers the complete line of mydentity products, such as pre-blended permanent and demi-permanent hair colors, toners, styling tools, and revitalizing toners for revitalizing faded locks in as little as 15 minutes.

Hair Developer

Every hair dye contains two key components, including color and developer. While one works without the other, developers serve an integral role by opening up your cuticles and allowing paint to penetrate deeply into the strands.

Permanent and demi-permanent hair colors use melanin pigmentation to lighten their shades, opening the protein layer to reveal its melanin pigment and release oxygen to release it. Hair color developers contain various concentrations of hydrogen peroxide that determine how much your hair is lifted or deposited with color. The higher the volume of developers, the stronger it is, and the lighter your locks will appear.

Use mydentity temporary and permanent hair dyes together with this 6% developer for vibrant hues that cover grays. Mix equal parts of the formula before applying it on clean, dry locks using gloves as necessary to prevent staining.