Emerge Hair Care – A New Wave of Creative Naturalistas

Haircare trends have undergone an extraordinary evolution. From braids and bantu knots to wash-n-goes and fros, women of color are embracing their natural beauty through these new trends in haircare.

Introduction to Emerge hair Care

Unilever has joined forces with Sundial Brands to introduce Emerge, a line of textured hair products designed for Gen Z multicultural women. This six-piece product range contains pequi oil and almond milk to enhance their locks’ volume.

Cleanse: Give Your Strands the TLC They Deserve

The cleansing step in the Emerge hair care routine involves using a plant-derived scalp and hair cleanser made of Apple Cider Vinegar. This cleanser helps detoxify build-up without stripping, preserving your scalp’s natural pH balance and leaving soft, moisturized strands behind.

Fight Frizz and Retain Your Curl Pattern

Emerge products are specially formulated to give your locks the tools they need to retain their curl pattern while fighting frizz. The hydrating dry hair treatment and anti-frizz serum are packed with almond milk and Pequi oil to hydrate, define, and soften coils without harsh chemicals. This allows you to create your ideal style without frizz!

Empowering Young Creative Women of Color

Emerge was developed to enable next-gen naturalists to explore their creativity through textured hairstyles and lifestyle choices without breaking the bank. The six-piece product lineup comprises moisture-rich shampoo, conditioner, hydrating oil, and hair gel for curly hold and frizz control. It aims to empower young, creative women of color to discover and celebrate their beauty through self-expression and artistic creativity.

Moisturize: Hydrate Your Locks for 48 Hours

Moisturizing is an essential step in the Emerge hair care routine. You can either use a leave-in conditioner or a water-based spray to keep your locks hydrated for 48 hours. This step helps maintain healthy locks.

Sundial Brands: Experts in Multicultural Beauty

Sundial Brands is a beauty and skincare manufacturer with extensive expertise in multicultural beauty. Their use of high-quality, culturally authentic natural ingredients has earned them B Corp certification and a purpose-driven Community Commerce model that creates opportunities for sustainable social impact. Some of their best-selling brands include SheaMoisture, Nubian Heritage, and nyakio.

Emerge Creative Collective: Uniting Different Hair Styles and Personalities

Emerge Creative Collective (ECC) brings together women with different hairstyles and personalities to showcase what can be accomplished as one force. Members of ECC include Erica Lall (professional ballet dancer), Jessica Zyrie (LGBTQIA activist), Tonina Saputo (singer-songwriter-bassist), Nesrin Danan (professional photographer), Blake Ja’el (student nail artist/natural hair vlogger/vlogger), and Veronica Bonilla (vintage fashion entrepreneur). Together, they help support upcoming generations of women of color by providing tools that foster creative pursuits and unlock true beauty.

Define: Clean Formulas for Every Style

Emerge’s clean formulas deliver moisture and frizz control for every style, whether braids, Bantu knots, wash-n-go, or fros. The six-piece product line is designed specifically to address the needs of naturalists, combining Sundial’s expertise in multicultural beauty with Unilever’s commitment to purpose-driven brands.

Keeping Your Curls Defined and Frizz-Free

Emerge’s wide variety of clean formulas with almond milk and Pequi oil will define your curls and coils while fighting frizz. The products are created without harsh chemicals, making them ideal companions for creative naturalists of today and tomorrow.

Supporting Young Women of Color in Embracing Their True Selves

Emerge is dedicated to supporting young women of color in embracing their true selves and expressing their individuality. Emerge has assembled an influential collective with diverse hair types, styles, and passions to further this mission. Members include Erica Lall (professional ballet dancer), Jessica Zyrie (LGBTQIA activist), Tonina Saputo (singer-songwriter-bassist), Nesrin Danan (professional photographer), Blake Ja’el (student nail artist/natural hair vlogger), Veronica Bonilla (vintage fashion entrepreneur), and celebrity hairstylist Nai’vasha. These young women serve as sources of inspiration and support new techniques!