Botanika by Rojas
– Latina women often feel pressured to straighten their naturally curly hair to be presentable.
– Some women are pushing back against this expectation with products targeting curly, coily, wavy, and coily textures.
– Botanika by Rojas offers products inspired by ingredients found in Latinx neighborhood botanicas.
– The products are available at Target and Ulta stores.
Ada Roja
– Ada Roja had naturally curly hair and started her successful YouTube page teaching others how to care for their curly locks.
– Realizing the need for more content about Latinas’ curly hair online, she created Botanika Beauty, a line of natural hair products for Latinx women.
– Her products draw inspiration from the Bronx botanicas where she grew up.
– Botanika Beauty products feature ingredients like sage for hair growth and bay leaf for shine.
– Ada Roja aims to break down Eurocentric perceptions of beauty.
Julissa Prado
– Julissa Prado is the creator of Rizos Curls, an eco-friendly haircare line for natural textures like coils and waves.
– She grew up in a Latinx neighborhood where natural hair was not considered beautiful.
– Julissa Prado’s brand has gained a following of curl enthusiasts and Latina entrepreneurs.
– She aims to help Latinas celebrate and embrace their natural beauty.
Carolina Contreras a.k.a. Miss Rizos
– Carolina Contreras founded Miss Rizos Salon to transform how Dominican women view their natural hair.
– Miss Rizos encourages women of Dominican descent to embrace their curls.
– She partnered with Unilever on the QueTeMueve campaign promoting Latinxs to embrace their natural locks.
Alba Ramos a.k.a. SunkissAlba
– Alba Ramos is a famous beauty and lifestyle YouTube vlogger.
– She provides makeup tutorials, product reviews, and transformation videos.
– Alba Ramos offers guidance for women looking to lead healthier lifestyles.
– She shares tips for different curl types, such as protective styling and scalp hydration.
Aisha Ceballos-Crump
– Aisha Ceballos-Crump is a Chemical Engineering graduate turned entrepreneur in the beauty industry.
– She developed products for various hair and skincare brands before launching her brands.
– Honey Baby Naturals and Botanika Beauty are two successful brands she created.
– Honey Baby Naturals is featured in Target’s Mas Que collection.
– WhitPR worked to establish Botanika Beauty as an industry leader through media outreach efforts.