Latinas With Naturally Curly Hair

Botanika by Rojas

– Latina women often feel pressured to straighten their naturally curly hair to be presentable.

– Some women are pushing back against this expectation with products targeting curly, coily, wavy, and coily textures.

– Botanika by Rojas offers products inspired by ingredients found in Latinx neighborhood botanicas.

– The products are available at Target and Ulta stores.

Ada Roja

– Ada Roja had naturally curly hair and started her successful YouTube page teaching others how to care for their curly locks.

– Realizing the need for more content about Latinas’ curly hair online, she created Botanika Beauty, a line of natural hair products for Latinx women.

– Her products draw inspiration from the Bronx botanicas where she grew up.

– Botanika Beauty products feature ingredients like sage for hair growth and bay leaf for shine.

– Ada Roja aims to break down Eurocentric perceptions of beauty.

Julissa Prado

– Julissa Prado is the creator of Rizos Curls, an eco-friendly haircare line for natural textures like coils and waves.

– She grew up in a Latinx neighborhood where natural hair was not considered beautiful.

– Julissa Prado’s brand has gained a following of curl enthusiasts and Latina entrepreneurs.

– She aims to help Latinas celebrate and embrace their natural beauty.

Carolina Contreras a.k.a. Miss Rizos

– Carolina Contreras founded Miss Rizos Salon to transform how Dominican women view their natural hair.

– Miss Rizos encourages women of Dominican descent to embrace their curls.

– She partnered with Unilever on the QueTeMueve campaign promoting Latinxs to embrace their natural locks.

Alba Ramos a.k.a. SunkissAlba

– Alba Ramos is a famous beauty and lifestyle YouTube vlogger.

– She provides makeup tutorials, product reviews, and transformation videos.

– Alba Ramos offers guidance for women looking to lead healthier lifestyles.

– She shares tips for different curl types, such as protective styling and scalp hydration.

Aisha Ceballos-Crump

– Aisha Ceballos-Crump is a Chemical Engineering graduate turned entrepreneur in the beauty industry.

– She developed products for various hair and skincare brands before launching her brands.

– Honey Baby Naturals and Botanika Beauty are two successful brands she created.

– Honey Baby Naturals is featured in Target’s Mas Que collection.

– WhitPR worked to establish Botanika Beauty as an industry leader through media outreach efforts.